The William Good brand includes men’s and women’s tops, bottoms, and dresses/suits and accessories, sold at a range of price points, for purchase in Goodwill’s Fillmore Street store in San Francisco and online here, at www.shopwilliamgood.com, starting in November 2007. Each item is cleaned and enhanced before being sold; embellishments range from silk screening to unique sewing patterns. All items are remade in San Francisco.

Each item of clothing is original and one-of-a-kind, created under Nick Graham’s artistic direction from post-retail Goodwill donations that have been destined for recycling or salvage. This clothing line has minimal environmental impact: all William Good clothing is made from reused materials.

“By creating the William Good label, we are initiating a business model with a triple bottom line: People, Planet and Profit.” explains Graham. “Together we hope to build a sustainable national brand name that helps the environment, creates employment, and generates profit.”

“As the original recycler, Goodwill Industries is thrilled to team up with Nick Graham to create an innovative, responsible approach to fashion,” says Goodwill CEO Deborah Alvarez-Rodriguez. “Not only will the William Good brand create value out of discarded goods, it will also provide a whole new level of design, marketing, and sales training for our staff and our participants who have barriers to employment.”